What’s the difference between Google SEO and Baidu SEO? Sometimes you can find the answer: Baidu and Google SEO are basically the same; as long as you focus on the content, do high-quality backlinks, and improve the user experience, the ranking will naturally go up. But if you continue to ask: “Why is my website ranked very well in Google, and the ranking in Baidu is very poor?” “Why is the content of Baidu and Google search results more than 80% different?“. This kind of problem has puzzled many people. Now, the 10 tips will give you a better understanding of Chinese Internet marketing and make you a good Baidu seoer.
10 Differences between Google SEO and Baidu SEO
1. Brand ranking
2. User behavior
3. Page index
4. New website
5. Recovery mechanism after the website is punished
6. The robots agreement
8. Content update
9. Original content
10. Hot events
Enter any popular keyword, Baidu brand product will basically appear on the Baidu home page, even if these products have not done any SEO, they can still be ranked on the home page. So if you can use Baidu brand on Baidu SEO, you can achieve twice the result with half the effort.
Google treats all brands equally. If you violate Google’s webmaster guide, even if it is Google own brand, Google will punish the webiste. The punishment of Google.co.jp is an example. Therefore, to do a good work of Google SEO, you must strictly abide by the Google Webmaster Guide, there is no shortcut; But for Baidu SEO, try to take advantage of Baidu’s own platform will be a very good idea.
After comparing Baidu and Google users’ home page scanning heat map, it is found that users who use Google to find the information they want usually only need half of Baidu user’s time, most users only look at the first three results in Google; while Baidu, users will browse the entire search results. The users pay attention to the Baidu search box and the bottom related search, not the search results page.
Why is this so?
This is largely related to the quality of search. Baidu’s search results are relatively vague. Many times users can’t tell what is paid advertising, what is a natural result, and usually the content of these paid advertisements can’t meet the needs of users well. So users often choose to search for keywords again, or pull to the bottom to see relevant recommendations to find what they really want again. That’s why Baidu users spend an average of twice the search time of Google to find the information they want.
However, things always have two sides. The poor search experience leads Baidu users to browse the entire SERP page. For Baidu SEO people, our keyword strategy can be limited not only to the top three, but also according to different word categories. Set a high ranking strategy for these words. For example, in Baidu search for “a brand, a brand official website”, these words users are directed at your website, then we must be in the first place at this time; if you encounter information search, such as “How about a brand product, evaluation , recommended, etc., can be evenly distributed in various locations on the search results page, all can get attention and click.
From the time of page index, Google is definitely a lot faster than Baidu, and usually as long as there is a backlink, Googlebot can follow the link to climb to your website and index, while Baidu is different, it will not index immediately for the new station. After the new website passed Baidu’s evaluation period, Baidu began to index your website. Some websites even started to be indexed after one month, and some websites were included in two or three days.
Of course, Google also has a review and screening mechanism, which is why some websites have a lot of pages when they have just been indexed, but the pages are indexed is reduced after a while. Baidu is generally reviewed first and then indexed.Therefore, Baidu SEO, especially the new station, takes a long time in the early stage.
Both Baidu and Google have their own review standards for the new stations. Google has a Google sandbox. Baidu also has its own review period, which is basically 3-6 months. The difference is that after the review period, Google’s criteria for judging keyword rankings are more sorted from the quality of the page itself and the recommendation of backlinks. Baidu will consider the rank of the whole station, so it is difficult for the new website to obtain the ranking of high-search keywords from Baidu. More often, after being shared by the big website, it will be robbed of traffic and ranking by the big website. For Google, It is highly probable that the new website will get hot keyword rankings.
If the website is built, don’t rush to find the effect, do the website structure well, the content is good, the keywords are good, and after a certain period of time, your website content will be released. Although it is difficult for Baidu to obtain hot word rankings, at least it can start with long tail keywords, keep the content of the website updated and maintained, and it is easy to get rankings and traffic.
If the website is punished by Google, you don’t have to worry too much. Adjust your website according to Google’s webmaster’s guide, and then communicate with Google via Google Admin. Google will re-observe your website after correcting the cheating. Once it is corrected, Google will still give you recovery. Baidu, if your website is punished, it will be difficult to return to the original level, although Baidu also has a complaint channel, but it has no effect. So for Baidu SEO, you must be careful about this.
Google fully complies with the robots agreement, and once the robots setting blocks Google spiders, Google will not crawl and index the site. But Baidu does not seem to strictly adhere to it. When you set up the robots protocol for the site, Baidu Spider sometimes bypasses the robots file and will continue to crawl your files.
The backlinks is very useful for both Google and Baidu SEO.
In particular, Baidu, backlinks is an important factor in ranking. Baidu search technology lags behind Google, and it is impossible to accurately judge the quality of the website page. Therefore, the backlinks becomes very important.
What is important for Google is content, which is why Google’s search quality is higher than Baidu. Google will judge the user’s experience based on data such as the user’s page time and bounce rate. But the backlink is equally important. Google sees the backlink as a vote on your site, and Google can analyze which are high-quality backlinks.
So for Google or Baidu SEO, it is important to build high quality backlinks.
Baidu pays more attention to content updates than Google. A website or page with continuous updates is very helpful to Baidu SEO. We analyzed a lot of keywords and found that the content of the top ten websites in Google is hardly updated.But if you want to have a good ranking in Baidu, the website must be updated frequently. Baidu gives more weight to fresh content than Google.
Internet plagiarism is a very common thing. At this time, the ability to identify originals is particularly important for search engines. Baidu’s ability to recognize original content is not very good. For Baidu SEO, the content is posted on own website, and it takes a while to wait until the content is indexed and then you can post the content to another website. Or you can embed the link address of your website in the content, even if it is copied maliciously, The link is also in the content, which is helpful for Baidu to judge the original attribution of content.
Google’s handling of hot events is relatively fast, and it is often able to find the location of news sources very accurately. Baidu relies more on large websites to obtain popular information. Once there is hot events on small websites, if it is not instantly discovered by big websites, Baidu is hard to find in the short term. The reason why Baidu’s open API interface and data sharing is to make up for the limitations of Baidu spider crawling and the weak control ability of hot events.
In addition, for SEOer, the update and submission of sitemaps is also crucial for Baidu SEO. Registering a Baidu webmaster and updating your sitemap regularly can help search engines find better and faster your website.