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How To Register A WeChat Official Account?

How to register a WeChat official account?

WeChat is an important social media platform in China. WeChat marketing have great help to international companies entering the Chinese market. WeChat official account is the main marketing platform of WeChat. Now I will tell you how to register the WeChat official account so that everyone can advertise on WeChat.

The WeChat official account is mainly for the cooperative promotion business launched by celebrities, government, media, enterprises and other institutions. Here, we can promote the brand to hundreds of millions of WeChat users through WeChat channels, reduce the cost of promotion, increase brand awareness, and create a more influential brand image.

What materials do I need to prepare to register for the Wechat official account?

The WeChat official accounts platform has six registration types, each of which requires different materials to be prepared.

  1. Self-employed type: Self-employed name, business license registration number/ unified credit code, operator ID card name, operator ID card number, operator mobile phone number, WeChat account that bind the operator’s bank card
  2. Company type: company name, business license registration number/ unified credit code, operator ID card name, operator ID card number, operator mobile phone number, WeChat account that bind the operator’s bank card, business to public account.
  3. Government type: government name, Organization Code, operator ID card name, operator ID card number, operator mobile phone number, WeChat account that bind the operator’s bank card.
  4. Media type: media name, Organization Code, operator ID card name, operator ID card number, operator mobile phone number, WeChat account that bind the operator’s bank card.
  5. Other organization type: Organization name, Organization Code, operator ID card name, operator ID card number, operator mobile phone number, WeChat account that bind the operator’s bank card.
  6. Personal type: operator ID card name, operator ID card number, operator mobile phone number, WeChat account that bind the operator’s bank card.

In addition to the above information, you will need an email address to verify your Wechat official account.

What is the difference between Subscription Account, Service Account, Mini Program, WeChat at Work?

Subscription Account

Subscription account provides a new way for media and individuals to disseminate information. The main function is to convey information to users on the WeChat side; (functions like newspapers and magazines, providing news information or entertainment)
Applicable people: individuals, media, businesses, governments or other organizations.
Number of messages: subscription account can send 1 message everyday.

Example of a subscription account:

Tips:

  1. If you want to use WeChat official account platform simply send out messages and do promotional services, it is recommended to choose a subscription account;
  2. If you want to use WeChat official account platform to sell goods, it is recommended to choose the service account, and then apply for the WeChat payment merchant after the certification;

Service Account

Service account provides enterprises and organizations with more powerful business services and user management capabilities, mainly biased towards service class interaction;
Applicable people: media, business, government or other organizations.
Number of messages: service account can send 4 messages every month.

Tips:

  1. If you want to use WeChat official account platform to simply send out messages and do promotional services, it is recommended to choose a subscription account;
  2. If you want to use WeChat official account platform to get more functions, such as opening WeChat payment, it is recommended to choose the service account.

Mini Program

Mini program is an application that can be used without downloading and installing. It realizes the dream of the application being “at your fingertips”. Users can open the application by swiping or searching. Users don’t have to worry about whether to install too many applications. Apps will be ubiquitous and ready to use, but there is no need to install and uninstall. For developers, the threshold for developing Mini programs is relatively low, and the difficulty is not as good as APP. It can satisfy simple basic applications, and is suitable for offline service shops and non-required low-frequency applications. Mini program can realize seven functions such as message notification, offline scan code, and WeChat official account association. Among them, through the WeChat official account association, the user can realize the mutual jump between WeChat official account and Mini program.

Main advantage of Mini Program

  1. Users can easily access the service without having to install or download it;
  2. More features and an excellent experience;
  3. Encapsulates a range of interface capabilities to help with rapid development and iteration.

WeChat at work

WeChat at work is a professional communication tool specially designed by WeChat team for enterprises. It has the following characteristics.

  1. As easy to use as WeChat
    Easy to use, get started at zero cost, and talk to colleagues in a familiar way. Sync covers iOS / Android / Windows / Mac four platforms.
  2. Rich office applications
    Pre-set cards, approvals, file trays, reports, announcements, etc., provide a wealth of third-party applications for selection, and also support API access to their own applications.
  3. Integrate multiple communication methods
    There are publicly-paid telephones, high-definition stable video conferences, and tightly integrated corporate mailboxes that are uniformly paid by the company to improve communication efficiency.
  4. Strong management skills
    The mobile terminal can quickly establish a corporate address book, manage applications, set up configurations that meet the needs of the enterprise, and have a more useful web management background to improve efficiency for administrators.

The above is the difference between Subscription Account, Service Account, Mini Program, WeChat at Work. Usually we use the most is Subscription Account, Service Account, Mini Program.

Register WeChat official accounts platform

First, open the official website of WeChat official accounts platform: https://mp.weixin.qq.com/ Click “Register Now” in the upper right corner;

Select an account type;

Second, fill in the mailbox, log in to your mailbox, view the activation email, fill in the mailbox verification code to activate;

Third, after understanding the difference between subscription account, service account, WeChat at work, select the type of account you want;
Tips:
You can’t change it after you choose the WeChat official account type, so be careful!


The following picture shows subscription account, service account, WeChat at work display effect on the mobile phone;


Fourth, information registration, choose your own type, fill in the information;

Fifth, different types need to submit different materials. After the data submission is completed, wait for the review.

After the review is completed, congratulations, you have successfully completed WeChat official account registration, you can send information on your WeChat official account platform.

We are professional Internet marketing agency in China that can provide marketing services for social media WeChat. Please visit our services: https://china-marketing.top/social-media-marketing/
We will provide you with the best WeChat advertising services and WeChat marketing strategies.

If you have any questions, please leave us a message.

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